Custom videos are powerful. When done right they can duplicate you, yes duplicate! Why do you sell more than anyone else? Your presentations, your message clarity, confidence in your knowledge, and your passion about your products and services.
But, don’t get to caught up in the perfect take…look at all the videos that go viral today. They are made by real people doing the things they love. So if you or your staff want to start recording videos, how to videos, educational videos, sales videos, product videos or general videos like about us, category videos, or customer support, be real. Your passion is something they can relate to.
If you decide that you want to have professional ones like the ones I do here at my company we can do that as well. But, whether you use us or do them yourself. If you do get custom made videos for your website, make sure those are professionally created. Be sure to hire a good video producing firm, and let them take care of the task for you. Be sure to ask the video producers for a logo of your company to be added to all the videos, preferably throughout the length of it, in a corner of the frames. This will serve as an excellent promotional tactic.
Don’t just upload your video to your own website. Upload it on video sharing websites and YouTube as well, and add a short description of your company when you upload the video. That way, you may get a little share of your traffic from those websites. Even if it is little in comparison to the regular traffic your website gets, you still gain something. After all, the service is free, so why not put it to good use?
Video is in my opinion the very best investment you can make. People today have a very short attention span, so video helps quickly grab their attention and present in a way that is entertaining and informative.
So, are there such situations at all when I should not use videos?
Unfortunately, yes, there are situations where you may have to avoid using videos in your website. Firstly, if you are targeting an audience that has to live with slow internet connections, like those in third world countries, then you may be better off using less video, and more text in your website. Secondly, if you wish your site to be accessible via mobile phones, then you should think twice before embedding to much video. We are seeing more and more phones with the ability to play videos but you need to still offer a balance of text and video at this point.
There is another point of concern. If your video does not add much value to written words, then it is better to avoid using videos at all. For instance, if you are representing the business data about a company’s yearly transactions, you are better off representing those using charts, graphs, tables and photographs. This is a case where textual, image, and graphical content elements are more effective than videos for getting the job done. In a video, those will not be visible long enough for the audience to see, and if that happens, what would be the use of the video in the first place?
So, the bottom line is, whether or not you should add videos to your website will depend on your target audience, the information you want to convey through your website, and the platform (regular internet or mobile internet) that you choose to put your website on. Judge the situation carefully, before you decide. But, in general I will say yes, video is a huge differentiator between you and your competitors. Also video can be used as a duplication of you, the one with the perfect sales pitch, delivery, and excitement. Imagine how many times you have done an amazing presentation about your products and services and thought…wow. If I could just get my employees to duplicate and say what I just said, we would close every deal. Well you can, capture the attention of your potential clients, and they will like the fact they see a face, when buying from your site.
Here are just few recent websites that we have done videos for.
www.canopymart.com (Also check out their branded YouTube, Twitter and Face book)
www.tarpcoversales.com (Also check out their branded YouTube, Twitter and Face book)
We seem to be moving into the direction of a much cocooned society, so let your video present 24 hours a day, 7 days a week, when your clients are in the mood to learn more.